We invited Christoffer Nøkleby from Bleed for donuts and a discussion about the role of text in a marketing world dominated by sound and graphics, where the use of video has completely exploded. In 2023, who is the most important – the copywriter or the video producer?
This webcast – or filmed podcast to be more precise – has been recorded in a bathtub with one microphone and cheap webcams. We have of course done this on purpose in order to clarify the following question once and for all: “Is content more important than packaging?”
That’s what we are going to find out now. You be the judge.