Helpful tips about copywriting and translation; not necessarily so helpful, but definitely interesting, discussions of linguistic trivia; and a little about ourselves.
We invited Christoffer Nøkleby from Bleed for donuts and a discussion about the role of text in a marketing world dominated by sound and graphics, where the use of video has completely exploded. In 2023, who is the most important – the copywriter or the video producer?
When you are the father, manager and spokesperson of a world grandmaster and reigning five-time chess champion, everybody wants you to talk about only one thing: your son. Henrik Carlsen has given dozens of interviews about what Magnus was like as a small kid, his upbringing, what made him tick. However, the main source of inspiration for a boy is more often than not his father. So what about Henrik himself – who on earth is this very eloquent man? We just had to find out.
Planning a short break and a few days away from the office? Before you close Outlook and turn off your PC, remember to set up an automated message that shows consideration for your contacts – even though you probably don’t want to talk to them right now.
Do you produce good content but struggle to get people to read it? Then your title is most probably the problem. Whether you’re creating an article for the company blog, a press release or a web page, the title or heading is the most important thing you’ll write. Together with the picture, it should stop the reader in their tracks and be alluring enough to make clicking irresistible. Luckily, we have some tips on how to do that!
The machine-translation systems of today are so intelligent that the reader not only can get a pretty good idea of the the message of the text, but often the result is so good that with manual post-editing it can be used commercially.