Helpful tips about copywriting and translation; not necessarily so helpful, but definitely interesting, discussions of linguistic trivia; and a little about ourselves.


Dos & Donuts: Christoffer Nøkleby

We invited Christoffer Nøkleby from Bleed for donuts and a discussion about the role of text in a marketing world dominated by sound and graphics, where the use of video has completely exploded. In 2023, who is the most important – the copywriter or the video producer?

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Who is Henrik Carlsen, father of chess genius Magnus Carlsen?

When you are the father, manager and spokesperson of a world grandmaster and reigning five-time chess champion, everybody wants you to talk about only one thing: your son. Henrik Carlsen has given dozens of interviews about what Magnus was like as a small kid, his upbringing, what made him tick. However, the main source of inspiration for a boy is more often than not his father. So what about Henrik himself – who on earth is this very eloquent man? We just had to find out.

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How to choose a translation agency

A really good translation is error-free, uses the right terminology, is well written, and doesn’t come across as having been translated. The key question is: How do you determine which agency will deliver that kind of translation without trying them out first? Here are some tips to help you.

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Away from the office? How to write a good auto-reply

Planning a short break and a few days away from the office? Before you close Outlook and turn off your PC, remember to set up an automated message that shows consideration for your contacts – even though you probably don’t want to talk to them right now.

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Five things to consider when translating marketing into Norwegian

A perfectly translated text is no good if it doesn’t fulfil its intended purpose. Yet marketing texts often miss out on the nuanced treatment they need when it comes to translation. Here are five things you may not have considered when translating marketing from English into Norwegian and how they can be crucial to the success of your marketing.

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Covfefe: Three effective strategies for translating unclear source texts

Ever wondered how translators manage to produce a coherent translation that fulfils its purpose from an unintelligible source text? Here’s an inside look at a few strategies translators use to solve the impossible.

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A copy editor keeps your language spotless and squeaky clean

Are you a business that has or aims to have an international customer base? Do you need perfectly written English but don’t feel confident producing it? And do you feel that sitting down and producing written content is as tedious as doing your laundry? Then you need a copy editor.

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How to create an irresistible online title

Do you produce good content but struggle to get people to read it? Then your title is most probably the problem. Whether you’re creating an article for the company blog, a press release or a web page, the title or heading is the most important thing you’ll write. Together with the picture, it should stop the reader in their tracks and be alluring enough to make clicking irresistible. Luckily, we have some tips on how to do that!

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The Translator – Artist or Living Photocopier?

The machine-translation systems of today are so intelligent that the reader not only can get a pretty good idea of the the message of the text, but often the result is so good that with manual post-editing it can be used commercially.

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